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Witchcraft After Platformization

A public-facing note on digital enchantment, visibility, affect, and the transformation of witchcraft through platforms and online circulation.

January 28, 2026 · 1 min read

  • Digital enchantment
  • Witchcraft
  • Platforms
  • Media analysis

Once witchcraft moves fully into platform culture, recognition changes shape. Rituals become visible through interface logics, authenticity gets filtered through repeatable aesthetics, and belonging is negotiated in relation to metrics, circulation, and shareable mood.

That does not mean the symbolic charge disappears. If anything, the digital environment intensifies the problem of how people decide what counts as real, sincere, or powerful. The question is no longer only who practices, but who becomes legible as a practitioner under the conditions of constant display.

This note previews one of the ongoing research directions named in Martin Lepage’s publication materials: the digital transformation of Wicca and contemporary witchcraft in Quebec and Canada.